Privacy Policy

1. Information We Collect

Information You Provide

When a parent or guardian sets up the app, contacts us, or subscribes to updates, we may collect:

• Parent or guardian name and email address
• A child's first name or nickname and age range, used only to personalize activities
• In-app learning progress and activity preferences
• Communications you send to us (support messages, feedback)

Automatically Collected Information

When you visit our website or use the app, we may automatically collect:

• IP address, browser type, and operating system
• Pages visited and time spent on our website
• Referring website or search terms
• Device information

2. Children's Privacy

• Accounts are created and managed by a parent, guardian, or authorized adult
• We collect only the minimal information needed to provide and personalize the learning experience
• We do not sell or rent children's information, and we do not use it for targeted advertising
• Parents and guardians may review, update, or request deletion of their child's information at any time by contacting us

If you believe we have collected information from a child without appropriate parental consent, please contact us at support@astepforward.co and we will promptly address it.

3. How We Use Information

We use collected information for the following purposes:

• Providing the App: To deliver, personalize, and track progress within Countdown2K
• Support: To respond to your questions and provide technical help
• Improvement: To improve Countdown2K and develop new learning activities
• Communications: To send updates and kindergarten readiness tips (to parents, with consent)
• Analytics: To understand how the app and website are used and improve the experience
• Legal Compliance: To comply with applicable laws and regulations

4. Information Sharing

We do not sell your personal information. We may share information only with:

• Service Providers: Trusted third parties who help us operate the app and website (such as hosting, email, and analytics providers), bound by confidentiality obligations
• Legal Requirements: When required by law or to protect our rights and the safety of our users

5. Data Security

We implement industry-standard security measures to protect information, including encryption of data in transit and regular security reviews. However, no method of transmission over the Internet is 100% secure.

6. Cookies and Tracking

Our website uses cookies and similar technologies to enhance your browsing experience, analyze site traffic, and understand where our visitors come from. You can control cookie preferences through your browser settings.

7. Your Rights

Depending on your location, you (and parents on behalf of their children) may have the right to:

• Access the personal information we hold
• Request correction of inaccurate information
• Request deletion of personal information, including a child's information
• Opt out of email communications
• Request a portable copy of your data

To exercise these rights, please contact us at support@astepforward.co.

8. Data Retention

We retain information only for as long as necessary to provide the app, fulfill the purposes outlined in this policy, comply with legal obligations, and resolve disputes. When information is no longer needed, we delete or anonymize it.

9. Third-Party Links

Our website and app may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to review their privacy policies before providing any personal information.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on our website with a new "Last Updated" date.

11. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us: